At WWF-Canada, conservation is our mission. We strive to source products from the most sustainable and ethical sources as possible and are continuously working on ways to reduce our environmental footprint. 

Look for the icons below while you’re shopping to learn more about how our products are sourced.

Made to the Blue Angel Standard – the highest eco certification for soft toys.

The ICTI Ethical Toy Program is the responsible supply chain program for toys and children’s products.

The FSC® label is the world’s most trusted mark for sustainable forestry.

The Global Recycled Claim Standard set the criteria for certification of recycled materials and chain of custody.

The Global Organic Textile Standard (GOTS) is the leading international processing standard for textiles made from organic fibres.

Made from certified recycled PET. rPET is created by recycling previously used plastics, including plastic bottles.

Made from 100% certified organic cotton.

©️ Andrew S. Wright / WWF-Canada